Elf

Create a flawless base and set your makeup with the ultimate prime & set kit. This set includes our best-selling Poreless Putty Primer that smooths imperfections and helps minimize the appearance of pores while gripping makeup for all-day wear. Finish your look with a...

What is it: A moisturizer-meets-makeup cream that delivers even, natural-looking coverage and UVA/UVB SPF 20 protection. Why we love: Color corrects with medium coverage Hydrating, nutrient-rich formula Provides UVA/UVB SPF 20 protection Key Ingredients: Cucumber Extract Calms skin and reduces puffiness Aloe Vera Soothes and...

Color:Swan The flawless finish Foundation is your secret weapon to putting Your best face forward. The holy grail of full-coverage foundations, this creamy liquid formula glides on skin like a dream - setting the stage for whatever look your heart desires. For sheerer coverage,...

Color:Medium Sand The hydrating camoåÊ Concealer is your secret weapon to putting your best face forward. The holy grail of next-level-perfection concealers, this rich, creamy formula blends in like a second skin-setting the stage for whatever look your heart desires. Set it with a...

Color: Medium BeigeåÊ The hydrating camoåÊ Concealer is your secret weapon to putting your best face forward. The holy grail of next-level-perfection concealers, this rich, creamy formula blends in like a second skin-setting the stage for whatever look your heart desires. Set it with...

What is it:åÊA moisturizer-meets-makeup cream that delivers even, natural-looking coverage and UVA/UVB SPF 20 protection. Why we love: Color corrects with medium coverage Hydrating, nutrient-rich formula Provides UVA/UVB SPF 20 protection Key Ingredients: Cucumber Extract Calms skin and reduces puffiness Aloe Vera Soothes and...

Color:Fair Warm The hydrating camo Concealer is your secret weapon to putting your best face forward. The holy grail of next-level-perfection concealers, this rich, creamy formula blends in like a second skin-setting the stage for whatever look your heart desires. Set it with a...

  Cruelty Free and Vegan Get an amped up eye look with one-swipe glitter coverage. Formulated for comfortable wear and minimal fall out, this long-lasting opaque liquid eyeshadow delivers high-impact, multi-dimensional glitters and pearls in a quick-drying gel base.   Suggested use Apply to...

Keep your lashes curled and nourished all-day-long with Keep Your Curl mascara! When you want eyes that WOW, nothing is more show-stopping than thick, curled lashes. This mascara wand is designed to hug each lash and lift them for maximum curl. Plus, it's enriched...

Create a radiant glow with this illuminating powder that highlights the skin with a sheer wash of shimmering color. Infused with Vitamin E, Jojoba, Sunflower, Almond and Grape to help nourish and hydrate the skin. Long lasting color can be worn wet for a...

Color: Light Beige The hydrating camo concealer is your secret weapon to putting Your best face forward. The holy grail of next-level-perfection concealers, this moisture-rich, creamy formula blends in like a second skin-setting the stage for whatever look your heart desires. Set it with...

Color:åÊMedium Peach The hydrating camoåÊ Concealer is your secret weapon to putting your best face forward. The holy grail of next-level-perfection concealers, this rich, creamy formula blends in like a second skin-setting the stage for whatever look your heart desires. Set it with a...

Branded Cosmetics

  Cruelty Free and Vegan Get an amped up eye look with one-swipe glitter coverage. Formulated for comfortable wear and minimal fall out, this long-lasting opaque liquid eyeshadow delivers high-impact, multi-dimensional glitters and pearls in a quick-drying gel base.   Suggested use Apply to...

  Cruelty Free and Vegan Get an amped up eye look with one-swipe glitter coverage. Formulated for comfortable wear and minimal fall out, this long-lasting opaque liquid eyeshadow delivers high-impact, multi-dimensional glitters and pearls in a quick-drying gel base.   Suggested use Apply to...

This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Prime and let dry to enjoy makeup that blends smoothly and...

Sweep a single shade over the eyelid for a natural look or mix variations of light and dark shades to create depth. Wet your?eyeshadow brush?before applying to intensify the colors for an eye catching effect. --[vc_row][vc_column width="5/6"][vc_column_text]The palette features 10 gorgeous baked eyeshadows, baked...

This waterproof liquid eyeliner pen easily creates thin or thick lines with intense color. The quick-dry smudge proof liquid eyeliner formula instantly enhances the lash line with long lasting color. The felt tip pen applies color smoothly without smudging, feathering, or running for complete...

Single use paper mask hydrates and nourishes for glowing, healthy looking skin. This comfort shape design is easy to use and great for all skin types. The clear formula provides a cooling sensation. The sheet mask is enriched with Purified Water, Aloe, and Hyaluronic...

This versatile, multi-use stick can be used on your eyes, lips and cheeks for a soft, glowy, monochromatic look. Use this shimmery, luxuriously blendable cream-to-powder stick as your eyeshadow, lipstick, and blush for a cohesive, monochromatic look. The lightweight, blendable formula makes it virtually...

What is it:åÊA lightweight liquid foundation that naturally blends into skin (and hydrates while you‰۪re at it). Why we love: Buildable, blendable color Semi-matte finish Improves uneven skin tone and texture Key Ingredients: Glycerin - Hydrates the skin Meet your match with this skin-perfecting...

Acne Fighting Foundation is full coverage and infused with salicylic acid, witch-hazel, camphor, tea tree, and soothing aloe that help fight blemishes. This lightweight formula provides coverage to help even skin tone and reduces acne redness while working to help clear your skin. Acne...

Become Your Own Makeup Artist This high - definition, skin firming concealer hides imperfections and regenerates the skin for added radiance. Minimizes fine lines and helps even skin tone for a youthful look. Infused with Vitamin C, Green Tea and Mulberry for lifting and...

Blush & Glow Cruelty Free and Vegan This blush palette holds 4 gorgeous shades ranging from matte to shimmer finishes that you can mix and match for custom color. The sheer, but buildable powder formula allows you to create your perfect cheek flush look....

This powder contour palette holds 4 shades to mix and match for a custom and defined look. The pigmented colors are great for contouring, shading, sculpting, brightening, and highlighting the eyes, cheekbones, nose and jawline to slim and enhance features. Infused with Vitamin E...